This is why Gensler is so important in the development of immersive experiences. I Thats the way you think about space from a story point of view. There were so many great people that I worked with, including Bob. Talking to Bob is like having an open conversation with an old college friend. We used the walls in the rooms, the furnishings, the trays on the hospital bed, the nurses uniform all the things we would have to create anyway for a hospital and we made them colorful, uplifting, and positive. They worked beautifully together. We are thrilled that Bob is joining our global innovation design team, Gensler co-CEO Andy Choen said in a press release. On one harried trip, I had left my briefcase on the curb next to the cab driver who was loading the trunk, only he took off without my briefcase. In 2022, he became a Global Imagineering Ambassador. Where the firm has worked with Disney in the past, its not a stretch to imagine that Weis may well be treading on Disney soil once again, bringing his talents to Magic Kingdoms across the globe. D23: In your farewell email, you wrote that Imagineering still reflects [Walt Disneys] creative energy, his storytelling, his belief in talent and collaboration, and his passion for always moving forward. Can you talk a bit more about how Imagineering remains driven by the spirit and imagination that Walt Disney established? Now, one such Imagineer is back in the news! Hes so well-suited to lead and organize and cast a group of people to do something, no matter the size of the project., Rick Rothschild, Chief Creative at FAR Out! We want to hear from you! So, this is a nice time for me, where a lot of these major projects are wrapping up in these next few months. He trusted us enough to place us in self-sufficient pods to complete the project.. I Joe lives in Sacramento, California with his wife, dog, and a ghost. Battle Stations 21 was the final test to see if Naval recruits could stand up to rigors and real conditions at sea., We were at sea on a destroyer to film for a week Bob, myself, and six crew members, continues Steinouer. Genslerscommitment to leading the future of designis perfectly aligned with my passion for developing unique, immersive experiences with a diversity of creative voices., Gensler stated that Weis would take the firms design innovation to the next level,expanding its commitment to reclaiming human experiences in the spaces and places where we live, work, and play. He will collaborate with Genslers global leadership platform to envision and bring to life unique experiences for clients across a variety of industries where the firm is immersed from entertainment, lifestyle, hospitality, retail, sports, mixed use, and cultural institutions to wellness and workplace.. Out of the Walt Disney Company's five executives, Robert Iger earns the highest compensation of $47,517,800. People want experiences they can do with other people. At Top of the Rock, she would stand on the observation decks, staring at Ellis Island, recalling her father, an emigree from Sicily. He cared about the environment so his goal was to create a TV show that would make people love the ocean and the ocean creatures. He called Weis to see who he knew. Now they just form a minor obstruction that feels like part of the works you observe when looking up., On working with Weis, Seruto notes that some of my favorite memories involve traveling together for work. authentically Disney and distinctly Chinese which led us to diversify our It doesnt take much with sound effects and announcements to make it feel like youre under attack. Rita's Italian Ice Giving Walt Disney World Cast Members Free Ice to Celebrate Bob Chapek's Departur months after announcing his retirement from The Walt Disney Company, Blizzard Beach Closing Due to Low Temperatures This Weekend, Signage Goes Up for EPCOT International Festival of the Arts 2023 Presented by AT&T. I know Bob skipped a number of calls just to stop, buy me a drink and to reassure me that it would work out. One of the things we looked at was a new pavilion for EPCOT that would have celebrated entertainment. Human stories unfold in place. InPark Magazine (IPM) covers the intersection of themed entertainment and technology. Mr Chapek's total remuneration from the Walt Disney Company as CEO and director is $3,122,027. When Tokyo Disneyland opened in 1983 the audience embraced it as their own and We had to come up with over twelve hours of audio and six hours of video. Weis retired as global ambassador for Imagineering at . Bob felt that the best way to conceive something big was to actually do it. At the time, I was working freelance TV and film in Orlando. Please enable JavaScript to experience the full functionality of www.gensler.com, Bob Weis, Former President of Walt Disney Imagineering, on Immersive Experiences and the Story of Our Cities and Spaces, Foundations, Associations & Organizations. To me, that is the magic of Disneylandthat people take their kids and want them to have the same experiences [that they had as children]. There was always an exchange of ideas. ACTION! He knew how to cast people people who would collaborate and work together.. He felt that the museum industry couldnt make an exhibit about movie making where you actually didnt get to make a movie.. And so, I elected to go on the Tokyo team. Known for movies. Battle Stations 21 is very different from the exhibits, says Tim Steinouer. For me this is a very exciting next chapter, the post reads. View Videos. talented people in the world who bring their unique backgrounds and diverse Inside the Magic consists of multiple writers & videographers living near both Disneyland and Walt Disney World theme parks and around the world. There could be firefighting at one spot, flooding or watch or navigation in another. was greenlit. strongly that our parks are not museums. But we shouldnt give all the credit to the pandemic. How can we add magic to everyday life rather than reserving it for people who are going away on vacation? What is more surprising is Weiss decision to come out of retirement for the job. asked to lead the creative aspects of an expansive reimagination plan. We did all the graphic and signage design for the exhibition. A former SEGD board member, she is a renowned specialist at graphic design and wayfinding and has applied her talents to several Weis projects, from various museum exhibits to Shanghai Disney Resort. At 45 minutes or an hour in a visit, an exhibit is considered to be a successful exhibit. The untold truth about Jesse Watters' wife, Emma D Kim Sohee (Kpop Produce 101) Wiki: Age, Height, Da Kathryn Boyd's Biography. for an audience. He didnt want to see the world outside. Elevators from the 1930s were retrofitted with a transparent ceiling, on which video was projected telling the history of broadcasting, a tribute to Rockefeller Centers longtime tenant, NBC. Hes skilled at bringing in and organizing all the right people together. We held focus groups with locals and talked with both stakeholders and experts as part of the creative process.. We have to keep them fresh. It was a wonderful way to use theme park storytelling, technology, and immersive design in a completely different way. In his new role, Weis will collaborate with Genslers global leadership platform to envision and bring to life unique experiences for clients across a variety of industries where the firm is immersed from entertainment, lifestyle, hospitality, retail, sports, mixed use, and cultural institutions to wellness and workplace. When I joined Disney, work was ramping up on two major projects: EPCOT in Florida and Tokyo Disneyland. Im also passionate about doing things that are closer to peoples everyday lives, and theres no other place I can realize that passion than at Gensler. It all comes back to the three things I talked about earlier. He truly gained his leadership reputation early on and Marty Sklar [former President of Walt Disney Imagineering] clearly noticed this. as we embark on our next 70 years, I truly believe in Walts great Im also passionate about doing things that are closer to peoples everyday lives, and theres no other place I can realize that passion than at Gensler. put in long hours. Were tired of being at home in front of our computers. Weis hired his longtime Imagineering collaborator Chick Russell, who had worked on both Disney-MGM Studios and Disneys America with him, as the writer on ACTION! People want to be inspired and moved in some way and feel some kind of connection to a space, so I think we all benefit from using storytelling as a critical part of any space. You are impacting how the conflict is resolved or how the art piece is accomplished. After the resort opened in China in 2016, Weis was named president of WDI, a position he held for six years. the press release of the Gensler vision and Weis new responsibilities literally sounds like what a modern day WDI division and its President would be striving to do for the 21st century Disney fan. We began working around 2003 on ACTION! 2023 Gensler, All Rights Reserved The second element is that we are immersing people into the space, meaning we are surrounding them with the theme, the story, and the idea. Unlike ACTION!, where actual members of the filmmaking community portrayed themselves in their roles, CSI took actors playing their fictional characters from another medium the exhibit presented a fictionalized world, but embodied with real scientific exploration. A deep love for Imagineering and tremendous respect for the people who built it, but also such enthusiasm for the new and future talent that inhabit those hallowed halls. inspiration to generations of families and friends. By Bruce Steele. Your email address will not be published. Russell recalls that about the time the whole Fort Worth concept was done, I got a call from Bob. The Tokyo group was much smaller, because most of the work was going to be done in Japan. Taking a child to a childrens hospital for anything is probably the most traumatic moment for that child and very likely for that childs parents. After the resort opened in China in 2016, Weis was named president of WDI, a position he held for six years, a period when more than 200 distinct projects were delivered, despite the challenges of the COVID-19 pandemic. Instead of the traditional Adventureland we created Adventure Isle, plus an entire land themed to pirates. And there was a big part about dinosaurs. Its the next step. When Bob came down to Fort Worth, we were in the middle of working on this forensics exhibit, says Romans. I think there are three main elements of an immersive experience. A few months after announcing his retirement from The Walt Disney Company, former Imagineer Bob Weis has joined design and architecture firm Gensler as their Global Immersive Experience Design leader. Bob Weis, former president of Walt Disney Imagineering, has accepted a position with Gensler, a California-based architecture and design firm. Later, he would lead the team on the conceptual stages of Disneys America theme park near Washington D.C. Had the project gone forward (it was canceled in 1994), it would have depicted America and the fabric of its people through real stories, as told through Disney storytelling techniques and technology. There was a lot of prototyping and a lot of coordinating with the facility elevator operations team, Seruto told Rubin. For more information on our data collection and use practices, and managing your preferences, please read our privacy policy. Deadline is a part of Penske Media Corporation. The idea of immersing people into a story goes back thousands of years, but because I spent so many years at Disney, I like to point to Walt Disneys invention of Disneyland. For more information about Bob Weis joining forces with Gensler, read this article on Fast Company or view our press release. Bob is very adroit at looking at how things are developing, motivating and exciting the team. Thats one of the big things that Marty was writing and speaking about: a sense of optimism. Disney theme park projects around the globe over the span of five decades. In much the same vein, the Disneys America team engaged historians and Smithsonian experts, with the plan to include iconic American artifacts from the Smithsonian and other museums as part of the attraction experiences. 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